Marketing a Traditional Business Online

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All company owners would happily do anything to increase the income of their business. There are people who prefer to think that their main goal is to provide a product to a market in need but the fact is your ultimate objective is to earn as much money as possible. There’s a good chance it’s your most important goal.

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This is why you want to incorporate internet marketing strategies into your overall marketing plan. It’s quite likely that you already use the internet in your business, at least to a small degree. Your offices probably have internet and email access. Here are a few extra things you can do to help you earn more money with the online community.

Star your company in a video you make. This is different to filming and advertisement. Have a look online and you can see some fantastic examples, try the UK commercial TV stations for some great examples. If you’re outside the UK you’ll need a fake IP address to view them like this – http://www.theninjaproxy.org/tv/a-fake-uk-ip-address/

Okay, it’s not that dissimilar but there are still things that aren’t the same. The video is going to be both about you and your company. This video won’t be showing up on prime time television. You don’t want to invest a lot of money into it so you can use your own equipment to create it. You want to put it online on as many video sharing sites as you can think of, like Vimeo and YouTube. Online video has become extremely popular over the past year or so. You must make sure that your company features a video so people can see it and then follow through to your site and discover more about what you do. Buy advertising online. You can do this using the Google Adwords tool fairly easily. It doesn’t take long for pay per click advertising to get really expensive, though, so keep an eye on things. When you want to target your audience through web based advertising, you should work with individual sellers and their websites to buy space. Not only do you get more control through this, your budget will thank you for it too. You could also buy advertising through portals like Izea – which pairs up blog publishers and businesses who want to spread the word about what they offer.

Convince some of your existing customers to post reviews on what doing business with you is like. These reviews should be posted in any area where people look for information regarding companies in their area that provide specific services, like Google and Yelp. You want them to be honest. This will help you convince those who are looking for certain things in your area to give your business a try. Remember, Internet Marketing doesn’t ignore the “traditional” world. It just enhances it somewhat. There are lots of different things that you can do on the Internet to help market and promote your “traditional” business. Most importantly, there is a global market out there just waiting to find out about your business and you. If you haven’t put put your business online yet you’re passing up all kinds of profits!

For further Information on getting a US IP Address- http://www.changeipaddress.net/us-ip-address/

Youngsters Starting Internet Careers

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Twenty years ago, the options for home working were relatively small, but that’s changed hugely.  For the road weary executive who’s spent years in offices and travelling up and down motorways then it’s often a welcome release.  However for the young person just starting out in life it’s not always the best start to working life.

I was talking to young person who did remote support for an ISP firm, answering calls primarily via web chat.  You’ve probably seen the little ’get help’ buttons on websites – well he was someone who answered these.  He worked entirely from home apart from the occasional meeting and training session.  One thing I was very aware when talking to this person was their rather awkward manner especially in groups.

The problem is that when we start work for the first time, we learn a lot about dealing with social situations.  Meeting people, socialising even just chatting with colleagues over coffee, these are soft skills we pick up. The fact is that communicating online and in real life is a very different experience.  the worry is that in the times of increasing teleworking that many young people are missing out on this essential part of development.

It’s a danger we also see with children who now spend a large part of their social live in a virtual world.  Ask a teenage girl how many of her hundreds of ’friends’ on Facebook that she’s actually met and you may be surprised. Our jobs, our social life and quite a lot of everything else is increasingly happening in the virtual world.

If you’re young, a job like an internet marketer or remote worker might seem a great idea, but you will really miss out on a lot of life experiences by doing this too early.  Making your living online obviously has benefits, especially when you can travel while earning at the same time.  Lots of web based jobs involve very little social contact, creating web sites, promoting them using various automation tools – or just making a living out of SEO like this.

There’s the added incentive that to some extent location doesn’t matter.  If you start investigating these areas you’ll come across that lucky breed who actually live quite a nomadic life travelling around the world whilst actually developing a very profitable online business.  Some are Internet marketers, bloggers or involved in education and coaching, all have realised that work doesn’t have to dictate where they live, it can be down to choice.  There are certain logistical issues particularly if you try working from certain countries which don’t have access to payment processors like Paypal or perhaps have filtering and blocking in place like Thailand.  There are ways and means around these too though,  use proxies and VPNs just like this one which is popular for accessing UK Television from abroad.

Good advice is to try and develop those all important social skills in a normal working environment first.  There’s plenty of years to retreat back into the online world when you are older and possibly a little wiser.