Marketing a Traditional Business Online

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All company owners would happily do anything to increase the income of their business. There are people who prefer to think that their main goal is to provide a product to a market in need but the fact is your ultimate objective is to earn as much money as possible. There’s a good chance it’s your most important goal.

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This is why you want to incorporate internet marketing strategies into your overall marketing plan. It’s quite likely that you already use the internet in your business, at least to a small degree. Your offices probably have internet and email access. Here are a few extra things you can do to help you earn more money with the online community.

Star your company in a video you make. This is different to filming and advertisement. Have a look online and you can see some fantastic examples, try the UK commercial TV stations for some great examples. If you’re outside the UK you’ll need a fake IP address to view them like this – http://www.theninjaproxy.org/tv/a-fake-uk-ip-address/

Okay, it’s not that dissimilar but there are still things that aren’t the same. The video is going to be both about you and your company. This video won’t be showing up on prime time television. You don’t want to invest a lot of money into it so you can use your own equipment to create it. You want to put it online on as many video sharing sites as you can think of, like Vimeo and YouTube. Online video has become extremely popular over the past year or so. You must make sure that your company features a video so people can see it and then follow through to your site and discover more about what you do. Buy advertising online. You can do this using the Google Adwords tool fairly easily. It doesn’t take long for pay per click advertising to get really expensive, though, so keep an eye on things. When you want to target your audience through web based advertising, you should work with individual sellers and their websites to buy space. Not only do you get more control through this, your budget will thank you for it too. You could also buy advertising through portals like Izea – which pairs up blog publishers and businesses who want to spread the word about what they offer.

Convince some of your existing customers to post reviews on what doing business with you is like. These reviews should be posted in any area where people look for information regarding companies in their area that provide specific services, like Google and Yelp. You want them to be honest. This will help you convince those who are looking for certain things in your area to give your business a try. Remember, Internet Marketing doesn’t ignore the “traditional” world. It just enhances it somewhat. There are lots of different things that you can do on the Internet to help market and promote your “traditional” business. Most importantly, there is a global market out there just waiting to find out about your business and you. If you haven’t put put your business online yet you’re passing up all kinds of profits!

For further Information on getting a US IP Address- http://www.changeipaddress.net/us-ip-address/

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