The fact is sustainability matters even on a commercial level, no company will grow by ignoring an issue which is so important to brand and reputation. While corporate sustainability isn’t a new idea, companies often don’t apply sustainability principles in the heart of organization, rather deciding to utilize them as a peripheral plan for better competitive edge, market placement or pure reputation-building.
To establish sustainability as only “green” or “social responsibility” from the corporate context would be to deprive it of its capability to drive economic price and social shift. Sustainability has to be joined to the conscience of the organization, but just as importantly, it ought to be regarded as a stage for increased business growth and innovation. It has to become so much a part of a organization’s material it’s perceived as an important part of core business operations.
Weaving sustainability into the material of any business, particularly a worldwide one, requires shift of outlook, renewed dedication and overarching dedication to the fundamentals of sustainability. To fulfill these obligations, any business that’s serious about sustainability needs to embrace a culture of constant improvement. These goals are documented in many places, check the BBC website for some useful guidelines, you may need a BBC proxy like this to access.
Since that time, Dow has met or exceeded the majority of these targets and continues to try to improve upon all these.
These 2015 Sustainability Goals focus on campaigns outside Dow’s own walls, committing Dow to making stronger connections within the communities where it operates, enhancing product stewardship and accelerating invention to fix a number of the planet’s most pressing issues and decreasing its worldwide footprint.
As an immediate consequence of the attempt to attain these targets, Dow became the first chemical business to deserve the Robert W. Campbell Award in the National Safety Council. The award recognizes businesses that preserve environmental, safety and health as a vital business value and certainly link measurable accomplishment in EHS performance to profitability and productivity. Again covered, in many environmental pieces to be found on traditional media or TV such as the BBC here.
Corporations planning to advance their enterprise-level sustainability commitments should first understand and admit what sustainability can achieve from a business value perspective, how it can revolutionize invention pipelines and the chances for unprecedented collaborations via corporate-driven sustainability initiatives.
To have the ability to earn the case for sustainability, it’s crucial for corporate executives to comprehend that the ability of sustainability for a business’s growth and development. Moving past corporate social responsibility or ecological consciences, businesses must realize that finding creative solutions that enhance bottom line performance while improving value to society should, in actuality, function as the new company model. True incorporation of Business sustainability means watching it as an essential part of company, company culture and clinics.
And, since consumer demand for renewable products continues to rise exponentially, businesses increasingly are reacting by funneling funding and investment in research and development for sustainable products.
Among the most obvious mega tendencies, which can be indicative of future market opportunity, is that the accelerating investment and increase of renewable energy options and green technologies.