Marketing a Traditional Business Online

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All company owners would happily do anything to increase the income of their business. There are people who prefer to think that their main goal is to provide a product to a market in need but the fact is your ultimate objective is to earn as much money as possible. There’s a good chance it’s your most important goal.

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This is why you want to incorporate internet marketing strategies into your overall marketing plan. It’s quite likely that you already use the internet in your business, at least to a small degree. Your offices probably have internet and email access. Here are a few extra things you can do to help you earn more money with the online community.

Star your company in a video you make. This is different to filming and advertisement. Have a look online and you can see some fantastic examples, try the UK commercial TV stations for some great examples. If you’re outside the UK you’ll need a fake IP address to view them like this – http://www.theninjaproxy.org/tv/a-fake-uk-ip-address/

Okay, it’s not that dissimilar but there are still things that aren’t the same. The video is going to be both about you and your company. This video won’t be showing up on prime time television. You don’t want to invest a lot of money into it so you can use your own equipment to create it. You want to put it online on as many video sharing sites as you can think of, like Vimeo and YouTube. Online video has become extremely popular over the past year or so. You must make sure that your company features a video so people can see it and then follow through to your site and discover more about what you do. Buy advertising online. You can do this using the Google Adwords tool fairly easily. It doesn’t take long for pay per click advertising to get really expensive, though, so keep an eye on things. When you want to target your audience through web based advertising, you should work with individual sellers and their websites to buy space. Not only do you get more control through this, your budget will thank you for it too. You could also buy advertising through portals like Izea – which pairs up blog publishers and businesses who want to spread the word about what they offer.

Convince some of your existing customers to post reviews on what doing business with you is like. These reviews should be posted in any area where people look for information regarding companies in their area that provide specific services, like Google and Yelp. You want them to be honest. This will help you convince those who are looking for certain things in your area to give your business a try. Remember, Internet Marketing doesn’t ignore the “traditional” world. It just enhances it somewhat. There are lots of different things that you can do on the Internet to help market and promote your “traditional” business. Most importantly, there is a global market out there just waiting to find out about your business and you. If you haven’t put put your business online yet you’re passing up all kinds of profits!

For further Information on getting a US IP Address- http://www.changeipaddress.net/us-ip-address/

Effective Techniques for Coping with Social Stress

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Depending upon the severity of the stress in your life, social stress can take a toll on you. It’s not just the stress of social situations, but the effects of it on your body and mind. You can learn how to cope and even overcome it, but it will take a serious effort. Close friends can help you out, and family members will usually be very supportive. It may be a larger challenge for you without a support group, but there is nothing you can’t handle.

Are you currently dealing with stress at social events? Here are some ways to handle these situations very effectively. A lot of the stress that people feel when going to social events is the anticipation of going. By not planning to go to any social event, you can eliminate this problem.

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In other words, do something spontaneous in a social way that you otherwise know will cause stress. Since you are not planning in advance, you won’t have to worry about the event . If you are not worried about the event, you also won’t change your mind about going. See how this works? So by simply going to a social event, and not worrying about the consequences, you can avoid the stress that will usually manifest. There are other things you can do, but this will certainly help you decrease your stress levels. Although of course it’s dangerous to generalize, many nationalities have a better attitude to stress and work than others – an Australian lifestyle is often cited, you can even watch the BBC there – check this.

Stress that most people feel is usually caused by how they feel in general, what they are experiencing in their daily life. Although your emotions play a large role in the social stress that you experience, determining what feelings are actually causing the stress is hard to discern. More than likely, there are several related issues causing your stress, which means you need to look for clues as to what they actually are. The stress that you are experiencing may be the result of something that happened in your past, which are related to these feelings. Your stress could be a response to situations that occurred in your past. Maybe you were very young when something occurred, and is buried memory is still causing you to react in certain ways.

Try to get comfortable with your own skin, and that means being accepting and comfortable with yourself. By referencing yourself, you are referring to who you are in regard to your personality. Many people may not be able to do this, and this might be you too. It is so important to look at yourself and be happy, and if you are not, then you need to find a way to be this way. By having a negative outlook about yourself and your life, things may come your way that are positive, but you’ll never see them. Whoever you have become, if you are comfortable with yourself, your stress levels will not be that high. So many more people will be drawn to when you start assuming a more positive outlook on life. If you really want to limit the fears in your life, and also deal with stress, simple observations can help you a lot. Anyone that truly desires to have positive things happen in their life, will start to have a more solid awareness of the things around them. It begins with having more awareness of yourself. Once you do, the positive changes.

Further Reference: http://www.iplayerabroad.com/bbc-iplayer-ireland/

GENERAL APPROACH OF SAFETY

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DEFINITION OF SAFETY

Safety can be defined as a state in which hazards and conditions leading to physical, psychological, and material harm are controlled in order to preserve the health and well- being of individuals and communities. Safety is a dynamic state resulting from the interaction of human beings With their physical, social, cultural, technological, political, economic and organisational environment.

The objective is to establish a permanent state of vigilance and develop the mechanisms to control danger on a contionous basis.

SAFETY relates to various dimensions of physical, social, and psychological well being. It includes the prevention and control of injuries, both physical and psychological, to individuals and communities as it should be contained in the notion of ” human security” Which is being discussed by the UN Security Council.

Essential conditions for both physical safety and the perception of safety include:

  • freedom from violence in a climate of peace, justice and equity protecting human rights;
  • the respect of values of individuals and communities as well as the physical, material, and psychological integrity of individuals;
  • strict enforcement of norms of transparency and accountability.

SAFETY can be achieved by acting on structures, environments, and Attitudes and behaviours. This can be affected by:

  • sharing information on risk and options for risk contol between the public and political, professional, scientific, and community groups;
  • concerted actions to maximize levels of safety achievable under the given conditions;
  • adequate mechanisms for allocating resources for those in need and for resolution of conflicting interests;
  • legal bases for ensuring accountability of individuals, organisations and governments at all levels.

SAFETY AS A HUMAN RIGHT because

1st- Injury is a huge burden as measured by disability – adjusted life years and as reflected in the burden of violence ( as quantified in the upcoming WHO World Report on violence).

2nd- It is important to look holistically at safety because of the increase In complexity and interdependence of many related issues that interact with safety, including health, the environment, peace promotion and war, economic well being and development,

3rd- The notion of Safety as a Human Right is an important policy tool For injury control and safety promotion.It is a way to bring together the Injury Control community for collective action that can be more effective than separate communities or individuals acting alone.

4th- A document elaborating the Right to Safety will be presented for discussions and adoption next year in the world conference and hopefully this document will be supported by a collective action through the United Nations and the WHO.

MAJOR ISSUES OF ROAD SAFETY EEE ( EDUCATION, ENFORCEMENT& ENGINEERING)

EDUCATION: Basic principles of road safety have to be continously published by NGOs, schools, universities, clubs, media.

ENGINEERING: Better road maintenance, construction of more pedestrian bridges, traffic lights.

ENFORCEMENT: Implementing all traffic rules & regulations on all Who share the roads.